Start selling in China

Reach the biggest overseas consumer of British products quickly, easily and cost effectively by selling through our Royal Mail Tmall store.

Apply for Royal Mail Tmall here

Download the full FAQ

Setting up is simple with us

  • Easy and efficient online application
  • Manage your Tmall brand approval
  • Inventory management and SKU integration
  • Established order management processes

Make the most of our local knowledge

  • Product and marketing content translation
  • Currency conversion for orders and payments
  • Store and brand awareness activities
  • Full customer support services

Integrated logistics you can rely on

  • Secure order processing
  • Automatic payments
  • International tracking and delivery
  • Returns and exchanges management

FAQ

Do you qualify?

  • Royal Mail restricts the listing of certain categories of products which include (but are not limited to) adult products, electronic cigarettes etc.
  • Your product must have a UK trademark.
  • Tmall must approve your brand.
  • Able to store 5 of each SKU initially at Avenue51 warehouse in London.

How much does it cost?

  • £2,500 setup fee. This includes 5 SKUs.
  • £100 per month for customer service (pre/post sales).
  • We buy your products at a 35% discount off your UK Retail Price less VAT.

How long does it take before my products are listed?

  • Typically, following approval of your application by Royal Mail, between 3 - 6 weeks.

How many products should I list?

  • Your setup fee covers listing 5 products.
  • If any of your products sell particularly well, we will be in touch!

Which products should I choose?

  • If you have products in a number of categories, we suggest you try your most popular product in each category.
  • If you already get some sales from China, we suggest you list your top sellers.
  • If your products do not currently sell in China, and you do not have multiple categories, we suggest listing popular products in the £20 - £50 price range.

Before you apply, please have the following documents ready to upload:

  • Signed Tmall Authorization Letter on company letterhead (with company stamp if possible) (download here)
  • Signed China Authorization Letter on company letterhead (with company stamp if possible) (download here)
  • UK Trademark documentation
  • Company logo
  • At least 4 images of each product
  • Product description and details (size, weight, barcode etc)

More questions? Want to know how you will receive your orders? Download the full FAQ here.

Apply for Royal Mail Tmall here