COVID-19 and Cross-Border Logistics: What to Anticipate and How to Address the Challenges for Businesses

The evolving COVID-19 pandemic has greatly impacted the global supply chain. Companies across multiple sectors are now facing challenges related to cross-border logistics, which – if not remedied look likely to have a knock on effect on the manufacturing industry, global trade, and crisis relief efforts.

We are delighted to welcome Steve Saxon, Partner at McKinsey & Company, Chao Liu, CCO at Avenue51 and Gary Wilcox, CEO at JAG UFS, who will lead this webinar and share their insights on how to navigate and demystify these challenges faced, as well as provide practical advice to companies that are affected by the challenges of cross-border logistics. The guest speakers are seasoned professionals and experts in the field of logistics.

While there will be a Q&A at the end of the session, we would encourage you to submit questions in advance to ensure that you get all the answers that you require. Please send any questions to Nicolas.Zhai@cbbc.org.cn by COP 26th April 2020.

We welcome all CBBC members and partners to join this webinar, especiallly if you are from the food and drink, retail, manufacturing or transportation sectors.

Webinar Agenda

Opening Remarks – Kiran Patel, Senior Director, CBBC

Situation report, economic analysis, and outlook – Steve Saxon, Expert Partner, McKinsey & Company

Impacts on retail brands and experience sharing – Chao Liu, CCO, Avenue51

Implication for companies and practical considerations – Gary Wilcox, CEO, JAG UFS


Closing and end of webinar


Steve Saxon
Expert Partner, McKinsey & Company

Steve leads McKinsey’s travel, transportation, and logistics work in China. He helps clients achieve new levels of performance, with deep expertise in shipping, ports, and airlines.

His recent work has included supporting a successful merger in container shipping, building a China-focused cruise product, and building the turnaround plan for a major Asian airline. He designed a joint venture for a leading port player, and growth strategies for multiple ports across Asia. He has expertise in airline commercial performance: Steve has led revenue-management transformation for several Asian airlines, and he has helped airlines rethink their loyalty programs for growth.

Steve joined McKinsey in London in 2000 and transferred to Asia in 2005. He is currently based in Singapore and China, and his work covers the Asia region.

Steve is a sought-after expert and regularly speaks at shipping and airline conferences. He is currently leading McKinsey’s knowledge development on the Chinese outbound consumer.

Chao Liu
Chief Commercial Officer, Avenue51

Chao is co-founder of Avenue51, a complete cross border retail technology platform enabling more than 100 British and European consumer brands including Waitrose, Cow & Gate, Aspinal of London, ThisWorks and Optibac to generate and fulfil over £50 million of orders from shoppers and online retailers in Mainland China each year. He is also co-founder of 51 Parcel, a logistics company shipping over 40 tonnes of e-commerce packages from the UK to China every day.

Chao was the UK Technology Strategy Board prize winner in 2011 and 2013. He is a native English and Mandarin speaker, and received his MPhil in Technology Management from University of Cambridge.

Gary Wilcox

Gary started working in the logistics industry straight after leaving school: spending a couple of years with other companies before joining JAG UFS in 1986. He worked his way through the ranks, now proudly holding the position of CEO, steering the company, and building for the future.

The JAG-UFS Group originated from a family run company established in 1981. Over the years, we have acquired a vast knowledge base and in-depth market expertise. Since the foundation, the group has grown at a steady pace and now boasts four strategically placed offices in the UK, four in China, one in Hong Kong, and two in the US.