OPTIBAC USE AVENUE51 PLATFORM TO OPERATE TMALL STORE

Brit brand Optibac – one of the first to use our E51 global ecom platform – now ranks among the superbrands with a shiny, new Tmall flagship store that makes it really easy and affordable for shoppers anywhere in Mainland China to buy direct from them in the UK. But, more importantly, they are also […]

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AVENUE51 CO-FOUNDER SPEAKING: WEBINAR 28 APR

COVID-19 and Cross-Border Logistics: What to Anticipate and How to Address the Challenges for Businesses The evolving COVID-19 pandemic has greatly impacted the global supply chain. Companies across multiple sectors are now facing challenges related to cross-border logistics, which – if not remedied look likely to have a knock on effect on the manufacturing industry, […]

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WHAT WINNING THE QUEEN’S AWARD MEANS TO AVENUE51

We are delighted that Avenue51 has won a Queen’s Award for Enterprise, International Trade for Outstanding Short Term Growth. In particular, this category recognises growth in overseas sales over the last three years. According to the judges, Avenue51 was singled out due to our success in using our unique technology to seize a powerful opportunity […]

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AVENUE51 WINS PRESTIGIOUS QUEEN’S AWARD

London, UK – April 21, 2020: Avenue51, the global ecommerce platform, was today honoured with the Queen’s Award for Enterprise, International Trade, for outstanding growth in overseas sales during the last three years – with sales growth of nearly 50%. Avenue51 offers a unique opportunity for European brands to trade directly with consumers around the […]

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AVENUE51 PODCAST INTERVIEW

As COVID-19 continues to turn our lives upside down, here at UK Export Advice we’re looking for ways to keep calm and carry on. As demand in the UK, Europe and the USA falls and global recession looms we’re investigating if now could be the perfect moment to start trading with China. The retail sector […]

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AVENUE51 LAUNCHES M’Y STORE ON TMALL

Avenue51 today officially launched M’Y (short for MummY) a new #mother and #babyproducts store on #Tmall. If you are a non-essential UK based parenting brand and would like to take advantage of our special launch offer to get your brand listed do feel free to contact us on reception@avenue51.com

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FAST RISE OF THISWORKS

This Works is a very progressive British personal care brand particularly well known for its range of sleep-related products. For the past 3 years Avenue51 has been providing the thought leaders at ThisWorks with a complete cross border e-commerce solution that enabled them to succeed in rapidly acquiring more than £5m of marketshare in Mainland […]

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WAITROSE’S CHINA SUCCESS

Waitrose, with an annual turnover of £6bn is one of the UK’s most successful supermarket chains and has built a strong reputation for delivering high quality products and customer experiences. Since the launch of their cross border e-commerce initiative with Avenue51 in 2016 the fast scaling growth trajectory of their market share in Mainland China […]

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ASPINAL OF LONDON SOARS

The prestigious British accessories brand Aspinal of London were one of the first luxury thought leaders to truly unlock the power of the Avenue51’s influencer and luxury focused online retail network to rapidly scale and sustain marketshare in Mainland China. Below you will find an outline of the explosive initial launch of Aspinal of London […]

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LAPOSTE PARIS EVENT HOSTED BY AVENUE51

Avenue51 operates the highly successful Laposte flagship store on Tmall, China’s leading ecommerce platform. In November 2019 Avenue51 hosted an exclusive event in Paris to draw the city’s Chinese community of personal retailers (daigou) to better understand the purpose of the store and to meet the people behind some of the more famous brands listed […]

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601 UK – CHINA CHILDREN’S DAY

While millions of parents across Mainland China celebrate Children’s Day in June, British thought leaders in the children’s products industry will gather to focus on the exploding Chinese market for British-based children’s brands. Today, Chinese parents spend in excess of £1bn annually on British-based brands. The half-day event will include thought leaders behind 20 of […]

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WAITROSE TO EXPORT TO CHINA

Waitrose is to export to China for the first time from 18th April after reaching an agreement to sell products online with the retailer predicting it could become its biggest international business in the next three to five years. It will be the first time the UK supermarket has exported to a country via a website […]

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