Brit brand Optibac – one of the first to use our E51 global ecom platform – now ranks among the superbrands with a shiny, new Tmall flagship store that makes it really easy and affordable for shoppers anywhere in Mainland China to buy direct from them in the UK. But, more importantly, they are also […]

This report compiled by Avenue51 provides brands with an overview of the market size and ranking of the most popular beauty and well-being brands selling online in Mainland China.

Aaron Zhang interviewed on CGTN about operating Avenue51 as a foreign enterprise in Mainland China.

COVID-19 and Cross-Border Logistics: What to Anticipate and How to Address the Challenges for Businesses The evolving COVID-19 pandemic has greatly impacted the global supply chain. Companies across multiple sectors are now facing challenges related to cross-border logistics, which – if not remedied look likely to have a knock on effect on the manufacturing industry, […]

We are delighted that Avenue51 has won a Queen’s Award for Enterprise, International Trade for Outstanding Short Term Growth. In particular, this category recognises growth in overseas sales over the last three years. According to the judges, Avenue51 was singled out due to our success in using our unique technology to seize a powerful opportunity […]

London, UK – April 21, 2020: Avenue51, the global ecommerce platform, was today honoured with the Queen’s Award for Enterprise, International Trade, for outstanding growth in overseas sales during the last three years – with sales growth of nearly 50%. Avenue51 offers a unique opportunity for European brands to trade directly with consumers around the […]

As COVID-19 continues to turn our lives upside down, here at UK Export Advice we’re looking for ways to keep calm and carry on. As demand in the UK, Europe and the USA falls and global recession looms we’re investigating if now could be the perfect moment to start trading with China. The retail sector […]

Avenue51 today officially launched M’Y (short for MummY) a new #mother and #babyproducts store on #Tmall. If you are a non-essential UK based parenting brand and would like to take advantage of our special launch offer to get your brand listed do feel free to contact us on reception@avenue51.com

The Royal Mail Tmall flagship store operated under license by Avenue51 became the top ranking store in the Tmall mother and baby category in Q1 of 2020.

Avenue51 operates the highly successful Laposte flagship store on Tmall, China’s leading ecommerce platform. In November 2019 Avenue51 hosted an exclusive event in Paris to draw the city’s Chinese community of personal retailers (daigou) to better understand the purpose of the store and to meet the people behind some of the more famous brands listed […]

While millions of parents across Mainland China celebrate Children’s Day in June, British thought leaders in the children’s products industry will gather to focus on the exploding Chinese market for British-based children’s brands. Today, Chinese parents spend in excess of £1bn annually on British-based brands. The half-day event will include thought leaders behind 20 of […]

Waitrose is to export to China for the first time from 18th April after reaching an agreement to sell products online with the retailer predicting it could become its biggest international business in the next three to five years. It will be the first time the UK supermarket has exported to a country via a website […]