1010 social ecommerce platform – powered by Avenue51- aims to make it far simpler and more profitable for global wellness, natural beauty and fitness brands to enter the China market by enabling them to collaborate with groups of Chinese expats (1010ers) living in their country where the products are created. Click here to learn more […]

Thank you to our partners all over the world. Wishing you success in the 2021 Year of the Ox.

As of today British brands can ship products to shoppers in China 1 day faster (and get paid faster) than ever before with the opening of the Avenue51 advanced fulfilment centre (FC) at Heathrow. This new generation UK to China ecommerce fulfilment centre is unusual in that it includes approved customs screening equipment inside to speed up […]

Fascinating interview by David Roth from WPP with Chao Liu on how how British brands are succeeding online in China during the shopping festivals.

Sales on the Royal Mail Tmall store operated by Avenue51 soared from zero to over £100,000 in under 420 seconds this week as the build up to China’s online shopping festival on 11th November started.

The 1010 express leaves London on 18th Dec bound for China with a container of British wellness, beauty and fitness consumer goods. Why are brands like Waitrose participating in this train based cross border ecommerce initiative? 3 reasons: 1. Well, it costs the brand less than £0.20 a kilo (20p for a bottle of shampoo) […]

WHAT IS 1010? We are 1010, a global community of mostly native Chinese speakers endlessly unearthing natural ingredients based products that,  may not always be so famous, but do genuinely give us a lift in the way we look or feel without depending on artificial junk. CLICK HERE FOR FULL DETAILS If one of our […]

Worthy recognition for the Avenue51 online export platform team – now selected as finalists for this prestigious award. http://www.britishbusinessawards.cn/

Brit brand Optibac – one of the first to use our E51 global ecom platform – now ranks among the superbrands with a shiny, new Tmall flagship store that makes it really easy and affordable for shoppers anywhere in Mainland China to buy direct from them in the UK. But, more importantly, they are also […]

This report compiled by Avenue51 provides brands with an overview of the market size and ranking of the most popular beauty and well-being brands selling online in Mainland China.

Aaron Zhang interviewed on CGTN about operating Avenue51 as a foreign enterprise in Mainland China.

COVID-19 and Cross-Border Logistics: What to Anticipate and How to Address the Challenges for Businesses The evolving COVID-19 pandemic has greatly impacted the global supply chain. Companies across multiple sectors are now facing challenges related to cross-border logistics, which – if not remedied look likely to have a knock on effect on the manufacturing industry, […]

We are delighted that Avenue51 has won a Queen’s Award for Enterprise, International Trade for Outstanding Short Term Growth. In particular, this category recognises growth in overseas sales over the last three years. According to the judges, Avenue51 was singled out due to our success in using our unique technology to seize a powerful opportunity […]

London, UK – April 21, 2020: Avenue51, the global ecommerce platform, was today honoured with the Queen’s Award for Enterprise, International Trade, for outstanding growth in overseas sales during the last three years – with sales growth of nearly 50%. Avenue51 offers a unique opportunity for European brands to trade directly with consumers around the […]